Say goodbye to greys and hello to award-winning darkest brown permanent hair dye that is kind to hair. Ammonia-free hair colour, full of natural ingredients for a super shiny, well conditionied finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised hair colour results.

Pair with Chesnut Brunette shade shot for added warmth, or Smoky Brunette shade shot for a dark finish without a hint of red or orange.

What Josh formulated this for​....gives an expert, natural-looking colour finish and 100% grey coverage.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection.