Say goodbye to greys and hello to​ salon quality dark blonde ​permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients and 100% vegan. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. 

Keep it simple, precise and mess-free to apply with the Application Bowl & Brush, designed by Josh. Includes a mixing bowl and application brush.

What Josh formulated permanent colour for​...a super shiny, well conditioned finish with 100% grey coverage.

Josh’s advice​..if your aim is to cover grown-out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.