Say goodbye to greys and hello to award-winning lighter brown permanent hair dye that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised, unique hair colour results. 100% Vegan. 

What Josh formulated this for....Gives an expert, natural-looking colour finish and 100% grey coverage.